Creative Key Art still campaign for the third and epic matured final season of this massive Netflix original hit. Idea, art direction and execution.
Photographer: Klara G
Artistic Vision
Excerpts from a conversation: Who are you in a world that revolves around status, physical appearance and fuzzy elitist ideals? Who are you in a digital world that doesn’t even feel real? Who are you really when maybe you feel like a hundred different versions of you at the same time?
Thematic installations to show the contrast between stress and calm. A set of cameras aiming like weapons versus the silence of a couch far away from everything. A face floats out in a distorted reflection. An inhuman image to fit into the abstract demands of a hungry audience. A hand-sewn suit with a gala train in heavy jeans-denim, hand-painted in white. Paint that has dried and become so stiff that the phone is fixated in the hand with no escape .
Fragments of chaos and flashing lights. A dance of tears and laughter. Anxiety and euphoria are often closer than far apart.
There is immense pressure on young women to fit into a certain mold, but we humans are more complex than that. We are happy, sad, energetic, tired, strong and weak. We are all that and more. Without the contrasts, life would be rather gray.
NIVEA wanted to highlight all sides of life together with one of Sweden's greatest artists: Molly Sandén - that it is OK to have several sides, to feel down one day and happy the next. That self-care can be as much about taking a day on the couch as a night on the town and not caring so much about what others think.
This is Directors Cut
A collection of films describing military positions for recruitment and career intent. This one for Tactical Unmanned Aerial Vehicle, TUAV, pilot.
Client: Försvarsmakten / The Swedish Armed Forces
Agency: Nord DDB
Nivea ft. Molly - For all sides of life
The pressure is heavy on young women to fit in. But we humans are more complex than that. Vi are happy, sad, energized, tired, strong and weak. We are all that and more. Without the contrast life would be pretty dull.
Nivea wanted to lift the fact that it is ok to have mixed emotions, to be down one day and on a high another. That caring for yourself could both be spending the day on the couch or a night out with friends. To not pay to much attention on peoples opinions about you.
Following up with a second campaign for Nivea with one of Swedens biggest artists, Molly Sandén. The aim is to reach a younger target group moving from classic Nivea brand tonality towards a more artistic vibe.
“For when you slow down and take a breath. For when you express the true you. For when you give it all. Or laugh with your besties. For all sides of life.”
Commercials for cinema, online and social.
Agency: Prat PR
How you shop matters.
Making a payment should not feel like this. It should just work, feel safe and well, be almost boring.
Commercials for Visa. Film and stills.
Agency: Saatchi & Saatchi
Director: Katarina Wildhuss
Concept development, idea and production for Amex SAS Classic.
Agency: Kontrapunkt
Director: Katarina Wildhuss
Nivea ft. Molly Sandén
For all the times when you’re in doubt, when you don’t know what you want. When everyone seems to get it, except you.
In a world where everyone is online, all the time. For the moments when you love yourself. For nights out, when you’re on fire.
For the day after, when you make time for yourself. For the future. For the person you will be and the generations to come.
For you, for me. For all sides of life.
Agency: Prat PR
Love or Duty?
Still shoot for the realease of Netflix Original Series Young Royals.
Agency: Thinkhouse
Photographer: Klara G
Where you shop matters.
The initiative supports local businesses in the digital transformation and aims to increase knowledge of the importance of local businesses and the significance of supporting them during the Covid 19 Pandemic.
We produced six portraits of character customers in their favourite local shop.
Shot on both digital and 16mm. Film and stills. For Sweden and Denmark.
Agency: Saatchi & Saatchi Stockholm
Director: Katarina Wildhuss
Concept development, idea and full production for SAS Amex Premium.
Social media content with the actors and creators of Young Royals. Deep talks, funny assets and behind the scenes.
Young Royals has the largest young adult fan base of all series across the globe. Netflix is constantly feeding them quality content that we create together to build their titles.
Concept development, film shoot, art direction, postproduction.
We have created a film for A Non Smoking Generation. Direction, Script, Art Direction, Design, Motion Graphics, Animation, Voice-over direction and Sound Design.
Abstaining from tobacco supports at least 12 of the UN's 17 sustainability goals. To smoke or sniff is therefore not sustainable. Refraining from tobacco is thus one of the things you can do to contribute to sustainable development and human rights.
The movie was released in conjunction with World No Tobacco day 2017 which had the theme "Tobacco - a threat to development". This day is arranged by WHO.
New campaign for SAS Amex Classic with freeride-skiers Peter Nilsson and Olle Regnér.
Director: Katarina Wildhuss
Restaurant Agrikultur has taken foodies in Stockholm by storm.
Agrikultur is a place that reaches beyond the boundaries of culinary tradition, while honoring food, flavour, sustainability and community. Their guests are welcomed to enjoy the seasonal Swedish produce in a warm, social, open-kitchen atmosphere.
We wanted to investigate what drives two young and ambitious chefs to reach for the stars.
The result is a story of passion. The passion of Filip Fastén and Joel Åhlin.
Since we made this film, Agrikultur has received a star in The Michelin Guide. Well deserved!
Social assets with the cast of Netfllix movie Vinterviken. Here with Loreen starring as John John’s mother Maria.
We filmed the three swedish podcasts Ursäkta, Alla Våra Ligg and Brita & Parisa for their collaboration with Netflix for the release of the new Swedish series Kärlek & Anarki.
Full versions on Netflix Nordic Youtube page: Ursäkta, Brita & Parisa, Alla Våra Ligg.
Agency: We Are Yours
Client: Netflix
Social Campaign for Arla.
Client: Arla
Agency: The Barn
We’re the rebels
Corporate film about a truly disruptive organisation in a conservative industry.
Creative idea, visualisation, direction, illustrations, animations and sound.
Great idols has also been small.
60.000 children and young adults, one to two in each school class that is, are subject to bullying. The mental illness is increasing.
Bris want to show that even big idols have been small and that they have experience of feeling lonely and vulnerable. This years Bris idoles are Oscar Zia, Seinabo Sey, Keyyo and Viktor Frisk. At brisidoler.se they share what it was like for them to grow up.
”I myself wish I had contacted Bris when I was younger and do not want more children to miss that opportunity today”, says Keyyo.
We have made the films. From idea to postproduction.
Agency: Detail Produktionsbyrå
Social Media Junket
Creating assets for marketing of Netflix content. A range of short SoMe reels and deep talks with actors and creators.
Concept development, idea and full production for SAS Amex Classic.
We met up with the Swedish cast of Klaus in the dubbing studio and created some social assets for the launch.
Agency: We Are Yours
Client: Netflix
Together with the agency Kontrapunkt we have developed a new concept with films and stills for American Express. Amex is groving big time in the Nordics and makes one of the largest media purchases in Sweden. We have produced two commercials, from idea to delivery, for all platforms, literally, with over 80 million views in digital media.
Idea, script, filmshoot and postproduction.
Agency: Kontrapunkt
Adam thinks about food. Always. All the time.
At the age of 22, Adam Thulin won the title MasterChef Sweden as the youngest winner ever. With his humble yet confident personality, amazing competens and sense of flavours he won the hearts of the jury week after week. His first cook book sold out during one day only.
He is working as a chef, cook book author and food influencer with a wide range of top known brands.
Because all he can think of is food.
Around the world people are risking their lives standing up for human rights. Almost daily Amnesty get calls from human rights defenders who have gotten into dangerous situations. Thanks to the Amnesty fond they can act fast and carry out rescue missions within 24 hours.
Studio recording film shoot with artist Molly Sandén for the Netflix film Eurovision Song Contest The Story of Fire Saga.
Client: Netflix
Creative editing of behind-the-scenes on Svalbard for the release of Netflix epic series Our Planet.
We have produced this year's film for IOGT NTOs campaign Vit Jul (White Christmas).
Every year, White Christmas is treated with the same counter-argument; that children do not notice the difference if adults drinks a few glasses at the Christmas table - that you as an adult have full control anyway. So this year we asked the kids how they think about alcohol.
The film has been widely circulated in social media, At the time of writing, 1.3 million views and 18,000 shares, after 7 days, totally organic.
Agency: Reform Act.
Animated videos for Arbetsmiljöverket. Idea, illustrations, animation and postprod.
Agency: Granath
Tag-on for ProViva. Shoot, editing, grade and sound.
Agency: Åkestam Holst Promenad
Storyboard, editing, grade, VFX, sound design and voice-over.
The campaign was covered in the largest media buy in 2017/2018.
SAS Amex Classic
Agency: Kontrapunkt
Creative partner to Netflix in the launch of the first Nordic original series, The Rain. Music video with the danish artist Oh Land. Films for DOOH, Cinema, TVC’s and a bunch of digital units from Facebook to Snapchat.
Agency: We Are Yours
Clients: Netflix
Shooting the Swedish dubbing artist for the release of the animated film The Willoughbys. Filmshoot, still photos, animation and postproduction.
Agency: We Are Yours
Client: Netflix
Now is the time to talk pension! We’ve worked with the two campaigns Tjänstepension and Småbarnsföräldrar.
Parental leave gives pension. Our mission was to spread knowledge to parents of young children about the fact that the choices you make affects your pension. The time when you’re the most busy, is the time to start looking up pension. When it comes to pension a lot of people don’t even know they have one. They know all about their occupation but have a thing or two to learn about occupational pension.
We produced the commercial and campaign for digital and print.
Agency: Nosy
We created social assets for some Netflix re-launches, based on the concept “Enjoy Netflix With Friends”.
During the time of the campaign Netflix had a pop-up in Stockholm with decorations from the shows.
Hang out in the Friends sofa, have a coffee in Luke’s Diner as in Gilmore Girls or play pinball like in Stranger Things.
First ever Swedish commercial for American Express Platinum. Film and stills for banners and print.
Agency: Kontrapunkt
Every year approximately 5 500 girls stop being children and become moms. Around two million girls under 15 give birth every year. To be pregnant and have a baby when you’re that young often means difficult complications.
We are proud of this 11 year old who with her eyes of steel wanted to participate in this campaign to enlighten this important subject. We produced films and stills for this campaign.
Take action at plansverige.org
Agency: Reform Act
A film for väljpapper.se. Renewable material is more interesting than ever. Together with the agency Granath we created this film. From idea to script, shooting and editing.
Agency: Granath
Spotify launched Touch Preview that makes it possible to listen to music just by navigating the finger over the screen.
We created the movie, from script to directing, shoot and post production.
J.Lindeberg Woman and UN Woman Sweden created the campaign #iamwoman with a printed t-shirt collection. The income was donated directly to the Swedish national committee for FN Woman. We are proud of this collaboration with an organization that keeps supporting human rights, humanitarian work, peace, security and equality in society.
Shoot and post production.
Still photographer: Niklas Nyman
We modelled the 3D-chair for the website officeline.se, built by the agency Wolfgang.
The page has won following awards:
csswinner.com - Site of the day
awwwards.com/ - Site of the day
cssawards.net - Site of the week
Every other child experiences that adults change when they drink alcohol.
In this 360° film you get to look around the home of a boy who is not visible. Where all adults are busy with theirs and no one celebrates Christmas on the child's terms.
Take a stand for a white Christmas here: www.vitjul.se
Agency: Reform Act
Our mission was to produce creative trailers for season 6 of Orange Is The New Black. Adjusted for all platforms and formats.
Agency: We Are Yours
Client: Netflix
Home chefs in a series of commercials for Milda. This time Ola is making pancakes for a big group of people.
Agency: INGO
Spotify launches their new design.
"Today we're launching the best-looking Spotify ever. Introducing a new darker theme, refreshed typography and rounded iconography, playing your favourite music has never looked so good."
We followed the OS team to Apollo training camp Playitas in Fuerteventura. 40 films for social media and web. 3D logo, drone shots, editing, grade and sound design.
Agency: Tillsammans Stockholm
We produced an animated film for Prettyclose, a lifestyle network where one can share and get inspiration from friends and followers around the world.
A film for the invoice service Billogram. Idea, script, animation and sound design by us.
LG is launching their new product series Cinema Screen Design TV in the nordics. We produced a microsite and sponsor films for TV.
Agency: Wiley Y&R
Film for app and pre-rolls in collaboration with Monterosa. Save Together, a new smart way to save money, from Ikano Bank.
Sound design for films, TV-series and keywords.
Now you can find out exactly how many kisses, shooting scenes and therapy scenes you’ve watched.
Agency: DDB
Client: Samsung
Animated infomercials for Arbetsmiljöverket. Idea, illustrations, animation and postprod.
Agency: Granath
A film for PwC about their business platform My Business. From idea and script to illustrations and animation.
Agency: Monterosa BBH
Client: PwC
We produced a series of commercials for XL-bygg.
Agency: Falck & Co
We produced graphics and animation for the Swedish Skateboard Gala, held at Södra Teatern in Stockholm.
We produced the agencys idea of characters, animation and sound design.
Next we built a jungle out of mint. We photographed together with Roland Persson and out of the images we created a jungle in 2D and 3D. The film was a success and went on export.
Agency: Granath
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Production, design and animation. And global adaption to 44 languages.
The first bank app in Sweden, for SEB, won 50 watt in the category for Producer in the competition 100-wattaren. The goal with this campaign was to strengthen the position of SEB as the bank for small business owners, via the concept of “It should be simple to run your own business”.
Agency: McCann Stockholm and MRM Stockholm
The profile Carl Jan sabers champagne together with Adobe.
We produced four sublime campaign films for Adobe Creative Suite in Carl Jans wine cellar.
Agency: Gyro
Infomercial for Swedens biggest economy program.
We created the idea and produced the film.
Agency: MRM Stockholm
MUSCLE CAR MANIA - a road movie
Creating content for H&M instore.
Agency: H&M Inhouse