Netflix Wednesday Outcast Midsummer

Swedish normies celebrates Midsummer as it is the brightest day of the year. For the outcasts, all the Nordic fans of Wednesday, midsummer is a moment to celebrate that daylight begins to descend. Darker days are finally coming.

The mission from the agency was clear; create a visual Midsummer essence of the Wednesday universe. We set out to hijack midsummer with a stoked influencer quartett. Shot on a beautiful field capturing both the title commercial and a large chunk of social content. Soundtracked by a rewritten dark version of the traditional song Små Grodorna.