Nivea For all sides of life

Nivea ft. Molly - For all sides of life

The pressure is heavy on young women to fit in. But we humans are more complex than that. Vi are happy, sad, energized, tired, strong and weak. We are all that and more. Without the contrast life would be pretty dull.

Nivea wanted to lift the fact that it is ok to have mixed emotions, to be down one day and on a high another. That caring for yourself could both be spending the day on the couch or a night out with friends. To not pay to much attention on peoples opinions about you.

Following up with a second campaign for Nivea with one of Swedens biggest artists, Molly Sandén. The aim is to reach a younger target group moving from classic Nivea brand tonality towards a more artistic vibe.

“For when you slow down and take a breath.
For when you express the true you.
For when you give it all. Or laugh with your besties.
For all sides of life.”