Nivea Directors Cut

Excerpts from a conversation: Who are you in a world that revolves around status, physical appearance and fuzzy elitist ideals? Who are you in a digital world that doesn’t even feel real? Who are you really when maybe you feel like a hundred different versions of you at the same time?

Thematic installations to show the contrast between stress and calm. A set of cameras aiming like weapons versus the silence of a couch far away from everything. A face floats out in a distorted reflection. An inhuman image to fit into the abstract demands of a hungry audience. A hand-sewn suit with a gala train in heavy jeans-denim, hand-painted in white. Paint that has dried and become so stiff that the phone is fixated in the hand with no escape .

Fragments of chaos and flashing lights. A dance of tears and laughter. Anxiety and euphoria are often closer than far apart.

There is immense pressure on young women to fit into a certain mold, but we humans are more complex than that. We are happy, sad, energetic, tired, strong and weak. We are all that and more. Without the contrasts, life would be rather gray.

NIVEA wanted to highlight all sides of life together with one of Sweden's greatest artists: Molly Sandén - that it is OK to have several sides, to feel down one day and happy the next. That self-care can be as much about taking a day on the couch as a night on the town and not caring so much about what others think.
This is the directors cut of the final version.